National Geographic published a study of life statistics. Interesting by itself, I knew that it could reach a larger audience through an interesting public service announcement. I started with storyboards to come up with the kinetic type concept, and moved to Adobe Audition to work with audio from my hired voice over talent. From there, I created a timeline in After Effects and began to build my assets. Text was built directly in After Effects, while the other objects were imported from Illustrator and Photoshop.